The name "Burberry" evokes images of timeless elegance, classic trench coats, and a heritage steeped in British history. But for those unfamiliar with the brand's evolution, the occasional sighting of "Burberrys" might spark confusion. This article delves into the history of the brand, exploring the subtle yet significant difference between "Burberry" and "Burberrys," clarifying the usage of both names, and examining their presence across various platforms, including the official Burberry website and stores. We'll also explore the brand's men's clothing line and delve into a specific example: the sought-after Burberry/Burberrys towelling sweatshirt.
The Genesis of Burberry & the "s" that Disappeared:
Thomas Burberry founded his eponymous company in 1856 in Basingstoke, Hampshire, England. Initially, the company focused on outdoor clothing, driven by Burberry's innovative approach to fabric technology. His invention of gabardine, a tightly woven, water-resistant fabric, revolutionized outerwear, laying the foundation for the iconic trench coat. For many years, the company's branding utilized "Burberrys," often accompanied by "of London" to further emphasize its British origins. The plural form, "Burberrys," was a common practice in the late 19th and early 20th centuries for businesses that were either partnerships or represented a family-run enterprise. It suggested a collective effort and a sense of established tradition. This branding was prominently displayed on labels, advertising, and store signage.
The shift from "Burberrys" to "Burberry" was a gradual process, reflecting the brand's strategic evolution and modernization. While the exact timeline is difficult to pinpoint with absolute precision, the change began to gain momentum in the latter half of the 20th century. Several factors contributed to this transition:
* Modernization of Branding: As the brand expanded globally and sought to project a more contemporary image, the simpler, single-word branding of "Burberry" became more appealing. The "s" suggested a somewhat outdated corporate structure, whereas the singular form projected a more streamlined and sophisticated identity.
* Global Brand Recognition: The simpler "Burberry" proved more easily recognizable and pronounceable in international markets, facilitating brand consistency and avoiding potential translation issues.
* Legal and Trademark Considerations: Simplifying the brand name likely simplified trademark registration and legal protection in various countries.
* Corporate Restructuring: The shift towards a singular brand name often accompanies internal corporate restructuring and a move towards a more unified and focused brand identity.
Therefore, the transition wasn't a sudden switch but rather a gradual phasing out of the "s" over several decades. Older pieces of clothing and accessories will still bear the "Burberrys" label, serving as a tangible reminder of the brand's rich history and evolution.
Burberry UK Official Website & the Global Presence:
current url：https://tpmlbo.e574c.com/all/burberry-and-burberrys-45098
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